Trends · data through July 2026

Bakeries in Guildford and Aldershot

Iceflower tracks 55 stores from 17 bakeries chains in Guildford and Aldershot. Greggs grew fastest over the last year, ahead of GAIL's and The Bakery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
55
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and GAIL's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +6.3%
2 G GAIL's - -6.4%
3 T The Bakery - -13.6%
4 C Cake Box logo Cake Box - -23.2%
5 T The Christmas Bakery - -38.0%
  • Greggs
  • GAIL's
  • The Bakery
  • Cake Box
  • Christmas Bakery
  • Auntie Anne's
  • Ole & Steen
  • Other tracked chains

Store footprint

Store map

55 tracked store locations in Guildford and Aldershot. The 7 largest tracked chains are highlighted.

  • Greggs (23)
  • GAIL's (5)
  • The Bakery (5)
  • Cake Box (4)
  • Christmas Bakery (2)
  • Auntie Anne's (2)
  • Ole & Steen (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 23
  • 2 G GAIL's 5
  • 3 T The Bakery 5
  • 4 C Cake Box logo Cake Box 4
  • 5 T The Christmas Bakery 3
  • 6 C Christmas Bakery 2
  • 7 A Auntie Anne's logo Auntie Anne's 2
  • 8 H Heaters Bakery 2
  • 9 H Heater's Bakery 1
  • 10 S Sutton's Windlesham 1
  • 11 B Beagleys Weybourne Village Bakery 1
  • 12 W West Cornwall Pasty Co 1
  • 13 B Bakehouse 1
  • 14 C Cornwell's Celebration Cakes 1
  • 15 M Martins 1
  • 16 G Good Taste Bakery 1
  • 17 O Ole & Steen logo Ole & Steen 1

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