Trends · data through September 2026

Japanese & Korean in London

Iceflower tracks 390 stores from 150 Japanese & Korean chains in London. Kokoro grew fastest over the last year, ahead of Wasabi and Miso Noodle Bar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
150
Tracked stores
390
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Japanese & Korean chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kokoro and Wasabi sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kokoro logo Kokoro ▲1 +8.4%
2 W Wasabi logo Wasabi - +4.8%
3 M Miso Noodle Bar ▲1 +3.6%
4 E Eat Tokyo - -0.2%
5 I itsu logo itsu - -2.1%
6 W Wagamama logo Wagamama - -2.8%
7 B Bone Daddies logo Bone Daddies ▲1 -3.7%
8 M Marugame Udon logo Marugame Udon - -3.9%
9 S Sushimania logo Sushimania ▼1 -4.9%
10 A Abokado logo Abokado - -14.7%
11 Y YO! Sushi logo YO! Sushi - -28.7%
12 T Tonkotsu Bar and Ramen logo Tonkotsu Bar and Ramen ▼2 -60.3%
  • Wagamama
  • itsu
  • Wasabi
  • Bonzai London
  • ROKA Canary Wharf
  • Eat Tokyo
  • Marugame Udon
  • Other tracked chains

Store footprint

Store map

390 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Wagamama (60)
  • itsu (63)
  • Wasabi (40)
  • Bonzai London (1)
  • ROKA Canary Wharf (1)
  • Eat Tokyo (7)
  • Marugame Udon (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 I itsu logo itsu 63
  • 2 W Wagamama logo Wagamama 60
  • 3 W Wasabi logo Wasabi 40
  • 4 K Kokoro logo Kokoro 14
  • 5 T Tonkotsu Bar and Ramen logo Tonkotsu Bar and Ramen 11
  • 6 T The Sushi Co logo The Sushi Co 11
  • 7 E Eat Tokyo 7
  • 8 M Marugame Udon logo Marugame Udon 6
  • 9 A Abokado logo Abokado 5
  • 10 B Bunsik logo Bunsik 5
  • 11 B Bone Daddies logo Bone Daddies 5
  • 12 Y YO! Sushi logo YO! Sushi 4
  • 13 S Sushimania logo Sushimania 4
  • 14 M Miso Noodle Bar 3
  • 15 C Cocoro logo Cocoro 2
  • 16 B Bento Bab 2
  • 17 K Kineya Mugimaru logo Kineya Mugimaru 2
  • 18 K Koya 2
  • 19 S Super Sushi 2
  • 20 H Hare & Tortoise 2
  • 21 T Taro logo Taro 2
  • 22 K Kiyoto Sushi logo Kiyoto Sushi 2
  • 23 O Oka Restaurant 2
  • 24 C CoCo Ichibanya logo CoCo Ichibanya 2
  • 25 I Ippudo 2
  • 26 H Haidilao Hot Pot 2
  • 27 H Happy Lamb Hot Pot logo Happy Lamb Hot Pot 2
  • 28 S Sticks'n'Sushi logo Sticks'n'Sushi 2
  • 29 K Kurumaya 2
  • 30 K Kakki Katsu 2
  • 31 M Masigo 1
  • 32 K Kawaii 1
  • 33 T Tenshi 1
  • 34 H Hakata Ramen 1
  • 35 S SuperStar BBQ 1
  • 36 I Ichiban 1
  • 37 S Sushi & Momo Zone 1
  • 38 F Fuji 1
  • 39 G Gochisou 1
  • 40 S Sushi Momoda 1
  • 41 T Tashi Sushi 1
  • 42 S Sushi Land 1
  • 43 D Dozo 1
  • 44 K Kyubi 1
  • 45 I Ippudo Goodge Street 1
  • 46 C Café Japan 1
  • 47 8 87 Ballards Lane 1
  • 48 Y Yuma Sushi 1
  • 49 D Donburi 1
  • 50 K Kiku 1

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