Trends · data through September 2026

Sandwich & Sub Shops in London

Iceflower tracks 392 stores from 133 sandwich & sub shops in London. Subway grew fastest over the last year, ahead of Upper Crust and Birley Sandwiches.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
133
Tracked stores
392
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sandwich & sub shops

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Upper Crust sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Subway logo Subway - +18.6%
2 U Upper Crust - +1.9%
3 B Birley Sandwiches - -2.4%
4 B Bagel Factory logo Bagel Factory - -23.3%
  • Subway
  • Loaf
  • Upper Crust
  • Eat 17
  • Deliveroo for Work
  • Bagel Factory
  • Hunter's Biltong
  • Other tracked chains

Store footprint

Store map

392 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Subway (218)
  • Loaf (1)
  • Upper Crust (12)
  • Eat 17 (2)
  • Deliveroo for Work (1)
  • Bagel Factory (11)
  • Hunter's Biltong (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Subway logo Subway 218
  • 2 U Upper Crust 12
  • 3 B Bagel Factory logo Bagel Factory 11
  • 4 P Prezzemolo & Vitale logo Prezzemolo & Vitale 5
  • 5 B Birley Sandwiches 5
  • 6 B Big Bite 3
  • 7 F Fillings 2
  • 8 T Tongue & Brisket 2
  • 9 M Make Mine 2
  • 10 L Lisboa 2
  • 11 E Eggslut logo Eggslut 2
  • 12 M Mustard 2
  • 13 B Bagel Bite 2
  • 14 T The Lunch Box 2
  • 15 S Sandwich Sandwich logo Sandwich Sandwich 2
  • 16 L Lesna Chata 2
  • 17 E Eat 17 logo Eat 17 2
  • 18 N No.8 1
  • 19 E Emilia's Delicatessen 1
  • 20 T Ttine wa Zeytoon 1
  • 21 T The Turkish Deli 1
  • 22 D Delizia 1
  • 23 L Luigi's Delicatessen 1
  • 24 S Sami Swoi Deli Ltd 1
  • 25 G Gulliver Polish Delicatessen 1
  • 26 G Green Hill 1
  • 27 N Noshers of Totteridge 1
  • 28 H Hack & Veldt 1
  • 29 S Sandro logo Sandro 1
  • 30 W Which Wich logo Which Wich 1
  • 31 S Sheen Polish Delicatessen 1
  • 32 V Vasara 1
  • 33 K Kwaso Trading 1
  • 34 T Thompson Deli 1
  • 35 P Prazeres 1
  • 36 T The Italians Wine Food 1
  • 37 F Flax's Foods 1
  • 38 Q Quiznos logo Quiznos 1
  • 39 T The Deli Co 1
  • 40 S Serious Pig logo Serious Pig 1
  • 41 O Oeno Maris 1
  • 42 A Antonio Delicatessen 1
  • 43 M Middle Lane Market 1
  • 44 M Maghreb Food Store 1
  • 45 S Sons and Daughters 1
  • 46 T The Chocolate Factory 1
  • 47 L La Fontaine 1
  • 48 D Dom's Subs 1
  • 49 M Masters Sandwich Bar 1
  • 50 T The Deli 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →