Trends · data through September 2026

Japanese & Korean in the United Kingdom

Iceflower tracks 871 stores from 341 Japanese & Korean chains in the United Kingdom. Let's Sushi grew fastest over the last year, ahead of Wasabi and Kokoro.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
341
Tracked stores
871
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Japanese & Korean chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Let's Sushi and Wasabi sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Let's Sushi - +11.6%
2 W Wasabi logo Wasabi - +11.3%
3 K Kokoro logo Kokoro - +9.7%
4 W Wagamama logo Wagamama - +8.9%
5 M Miso Noodle Bar - +7.6%
6 T Tampopo logo Tampopo - +6.1%
7 E Eat Tokyo - +3.6%
8 B Bone Daddies logo Bone Daddies ▲1 0.0%
9 M Marugame Udon logo Marugame Udon ▲1 -0.3%
10 I itsu logo itsu - -1.1%
11 S Sushimania logo Sushimania ▲1 -4.7%
12 Y YO! Sushi logo YO! Sushi - -6.3%
13 S Sakura - -8.7%
14 A Abokado logo Abokado - -11.4%
15 B Blue Ocean - -11.8%
  • Wagamama
  • YO! Ayr Tesco Kiosk
  • YO! Sushi
  • YO! Bletchley Tesco Kiosk
  • itsu
  • YO! Antrim Massereene Tesco Kiosk
  • Kokoro
  • Other tracked chains

Store footprint

Store map

871 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Wagamama (169)
  • YO! Ayr Tesco Kiosk (1)
  • YO! Sushi (42)
  • YO! Bletchley Tesco Kiosk (1)
  • itsu (90)
  • YO! Antrim Massereene Tesco Kiosk (1)
  • Kokoro (73)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Wagamama logo Wagamama 169
  • 2 I itsu logo itsu 90
  • 3 K Kokoro logo Kokoro 73
  • 4 W Wasabi logo Wasabi 47
  • 5 Y YO! Sushi logo YO! Sushi 42
  • 6 T Tonkotsu Bar and Ramen logo Tonkotsu Bar and Ramen 14
  • 7 T The Sushi Co logo The Sushi Co 13
  • 8 S Sushimania logo Sushimania 9
  • 9 E Eat Tokyo 7
  • 10 M Maki & Ramen logo Maki & Ramen 7
  • 11 M Marugame Udon logo Marugame Udon 6
  • 12 A Abokado logo Abokado 5
  • 13 K Kibou logo Kibou 5
  • 14 B Bunsik logo Bunsik 5
  • 15 S Sakura 5
  • 16 B Bone Daddies logo Bone Daddies 5
  • 17 H Happy Lamb Hot Pot logo Happy Lamb Hot Pot 4
  • 18 N Noodle Bar 4
  • 19 O Osaka 3
  • 20 L Let's Sushi 3
  • 21 T Tampopo logo Tampopo 3
  • 22 B Blue Ocean 3
  • 23 M Miso Noodle Bar 3
  • 24 I Ichiban 3
  • 25 L Little Korea 2
  • 26 C CoCo Ichibanya logo CoCo Ichibanya 2
  • 27 I Ippudo 2
  • 28 O Oka Restaurant 2
  • 29 K Kiyoto Sushi logo Kiyoto Sushi 2
  • 30 H Hare & Tortoise 2
  • 31 B Best Choice 2
  • 32 K Koya 2
  • 33 C Chaplin's 2
  • 34 Z Zumuku Sushi logo Zumuku Sushi 2
  • 35 B Bento Bab 2
  • 36 K Kineya Mugimaru logo Kineya Mugimaru 2
  • 37 C Cocoro logo Cocoro 2
  • 38 T The Bap 2
  • 39 S Super Sushi 2
  • 40 T Taro logo Taro 2
  • 41 Y Yori 2
  • 42 S Sticks'n'Sushi logo Sticks'n'Sushi 2
  • 43 Y Yo Sushi logo Yo Sushi 2
  • 44 C Cafe Asia 2
  • 45 H Haidilao Hot Pot 2
  • 46 K Kurumaya 2
  • 47 K Kakki Katsu 2
  • 48 A Atto 1
  • 49 K Kyowa 1
  • 50 Y YO! Leamington Spa 1

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