Trends · data through September 2026

Casual Dining in London

Iceflower tracks 692 stores from 424 casual dining chains in London. The Grill grew fastest over the last year, ahead of Tasty African Food and Cecconi's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
424
Tracked stores
692
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual dining chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Grill and Tasty African Food sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Grill ▲2 +18.9%
2 T Tasty African Food - +17.7%
3 C Cecconi's logo Cecconi's ▲1 +13.7%
4 F Flat Iron logo Flat Iron - +9.9%
5 B Bella Italia logo Bella Italia ▲4 +9.1%
6 Z Zaza logo Zaza ▲1 +8.4%
7 B Bill's logo Bill's ▲3 +6.9%
8 A ASK Italian logo ASK Italian ▲1 +2.9%
9 G Giraffe logo Giraffe ▲3 +2.3%
10 P Passyunk Avenue - +2.0%
11 T The Eagle ▲1 +1.9%
12 L Limoncello ▼1 +0.6%
13 C Côte Brasserie logo Côte Brasserie ▲2 -2.9%
14 Z Zizzi logo Zizzi ▲1 -4.0%
15 T The Hive ▲2 -4.3%
  • IKEA Restaurant
  • Flat Iron
  • Zizzi
  • Bill's
  • Miller & Carter
  • TGI Fridays
  • Harvester
  • Other tracked chains

Store footprint

Store map

692 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • IKEA Restaurant (1)
  • Flat Iron (10)
  • Zizzi (25)
  • Bill's (17)
  • Miller & Carter (13)
  • TGI Fridays (10)
  • Harvester (17)
  • Other tracked chains

Top tracked chains by store count

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