Trends · data through July 2026

Hotels in London

Iceflower tracks 362 stores from 260 hotels chains in London. Notting Hill grew fastest over the last year, ahead of Travelodge and Treats.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
260
Tracked stores
362
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Notting Hill and Travelodge sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Notting Hill ▲2 +6.3%
2 T Travelodge logo Travelodge ▲2 -2.4%
3 T Treats ▲1 -3.3%
4 H Holiday Inn Express ▲1 -3.8%
5 P Premier Inn - -11.2%
6 H Hilton logo Hilton - -15.1%
7 K King's Cross ▼1 -19.8%
8 F Four Seasons logo Four Seasons ▼2 -47.0%
9 H Holiday Inn logo Holiday Inn ▼3 -49.0%
  • Belgrave House
  • Premier Inn
  • Millennium & Copthorne Hotels at Chelsea Football Club
  • The Stratford
  • The Tower Hotel
  • Imperial Hotel
  • Holiday Inn Express
  • Other tracked chains

Store footprint

Store map

362 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Belgrave House (1)
  • Premier Inn (43)
  • Millennium & Copthorne Hotels at Chelsea Football Club (1)
  • The Stratford (1)
  • The Tower Hotel (1)
  • Imperial Hotel (1)
  • Holiday Inn Express (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Premier Inn 43
  • 2 T Travelodge logo Travelodge 20
  • 3 H Holiday Inn Express 8
  • 4 H Holiday Inn logo Holiday Inn 7
  • 5 I ibis 7
  • 6 T Treats 6
  • 7 H Hilton logo Hilton 4
  • 8 F Four Seasons logo Four Seasons 3
  • 9 K King's Cross 3
  • 10 N Notting Hill 3
  • 11 T The Connaught 2
  • 12 T The Hoxton logo The Hoxton 2
  • 13 N Novotel 2
  • 14 S South Kensington 2
  • 15 M Marriott Hotels logo Marriott Hotels 2
  • 16 C Clayton Hotel 2
  • 17 M May Fair Hotel 1
  • 18 T The Peninsula London 1
  • 19 I Inn on the Lake Hotel 1
  • 20 I Ibis Styles London Ealing 1
  • 21 D DoubleTree by Hilton logo DoubleTree by Hilton 1
  • 22 T The Lodge Hotel 1
  • 23 D Devonshire Club 1
  • 24 S Sanderson Hotel 1
  • 25 T The Newham Hotel 1
  • 26 H Hanbury Manor 1
  • 27 T TRIBE London Canary Wharf 1
  • 28 C Chelsea Cloisters 1
  • 29 A Artist Residence 1
  • 30 T The Lalit London 1
  • 31 I Ibis London Euston 1
  • 32 S St Pancras Grand Hotel 1
  • 33 T The Mad Hatter Hotel 1
  • 34 S Spark by Hilton London Romford 1
  • 35 B Brandshatch Place Hotel 1
  • 36 W W London 1
  • 37 E Easyhotel 1
  • 38 V Virgin Hotels logo Virgin Hotels 1
  • 39 N NYX Hotel London Holborn 1
  • 40 M Mandarin Oriental Hyde Park 1
  • 41 M Moxy London Stratford 1
  • 42 A Aparthotel Adagio London Stratford 1
  • 43 T The Z Hotel Soho 1
  • 44 M Maldron Hotel 1
  • 45 R Royal London Hotel 1
  • 46 N No.8 Tottenham 1
  • 47 T The Dilly 1
  • 48 H Hotel Indigo Clerkenwell 1
  • 49 N Nobu Hotel Shoreditch logo Nobu Hotel Shoreditch 1
  • 50 T The Park Hotel Teddington 1

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