Growth
Bill's against its category
The biggest tracked UK casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bill's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IKEA Restaurant
|
-5.6% |
| 2 |
M
Miller & Carter
|
+0.2% |
| 3 |
H
Harvester
|
-1.0% |
| 4 |
Z
Zizzi
|
-1.3% |
| 5 |
B
Bill's
|
+8.2% |
| 6 |
C
Cosy Club
|
-3.2% |
| 7 |
T
TGI Fridays
|
-25.7% |
| 8 |
P
Prezzo
|
-22.2% |
| 9 |
B
Bella Italia
|
+7.6% |
| 10 |
B
Beefeater
|
-10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Bill's locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- London 17
- South East 17
- East of England 7
- East Midlands 3
- South West 3
- North West 2
- Wales 2
- West Midlands 2
- Yorkshire and The Humber 2
Customer overlap
Who shops at Bill's
Tracked chains Bill's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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