Growth
Bill's against its category
The biggest tracked UK restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bill's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Cardamon at the Bridge | - |
| 2 | W Wagamama | -6.4% |
| 3 | T Toby Carvery | -8.0% |
| 4 |
N
Nando's
|
-51.3% |
| 5 | M Miller & Carter | -10.2% |
| 6 | H Harvester | -6.9% |
| 7 | Y YO! Ayr Tesco Kiosk | +2.5% |
| 8 | Z Zizzi | -2.9% |
| 9 | Y YO! Bletchley Tesco Kiosk | -6.9% |
| 10 | Y YO! Sushi | +4.8% |
| 14 | B Bill's | +5.2% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Bill's locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- South East 15
- London 14
- East of England 7
- South West 3
- East Midlands 2
- North West 2
- Wales 2
- West Midlands 2
- Yorkshire and The Humber 2
Customer overlap
Who shops at Bill's
Tracked chains Bill's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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