Growth
Wildwood against its category
The biggest tracked UK recreational locations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wildwood's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Topgolf
|
-14.8% |
| 2 | W Wildwood | -12.3% |
| 3 | S Snozone | -3.9% |
| 4 | A Ardeer Stadium | -6.7% |
| 5 |
1
1Rebel
|
- |
| 6 | B Braintree Tennis Club | +16.4% |
| 7 | N Nuneaton MUGA | +1.9% |
| 8 | B Bridge End | - |
| 9 | R Riverside Stables | -7.7% |
| 10 | C CrossFit Penzance | - |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Wildwood locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- South East 7
- East Midlands 3
- East of England 3
- North West 2
- South West 2
- London 1
- Wales 1
- West Midlands 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Wildwood
Tracked chains Wildwood customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Broadstairs Tesco Kiosk
61
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