Growth
Vitamin World against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vitamin World's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-3.7% |
| 2 |
T
The Vitamin Shoppe
|
+4.0% |
| 3 | O One Stop Nutrition | +7.2% |
| 4 |
F
Fruitful Yield
|
+4.2% |
| 5 | N Nutrition World | +2.1% |
| 6 |
N
Nutrishop
|
+0.4% |
| 7 |
B
Bucked Up
|
-0.1% |
| 8 | S Supplement Superstores | -4.5% |
| 9 | K Killeen Nutritional Center | +18.7% |
| 10 | T The Herb Shop | +9.6% |
| 15 | V Vitamin World | -3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Vitamin World locations across 13 US states.
Tracked stores by state
- California 6
- Florida 6
- Hawaii 4
- New York 3
- Texas 3
- Illinois 2
- Ohio 2
- Washington 2
- New Jersey 1
- Nevada 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Vitamin World
Tracked chains Vitamin World customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Supermarket Liquor & Wines
100
L
La Galera Mexican Restaurant
69
S
Smokin Joes Store
68
Smokin Joes Store
68
H
Hank's Smoke Shop
58
J
Judi's Bar & Grill
49
L
Lexington Co-op
41
B
Brickyard Pub & BBQ
40
F
Favorite's Pizza
37
Favorite's Pizza
37
More trends