Trends · data through September 2026

Mexican Fast Food & Fast Casual in Denver-Aurora-Centennial, CO

Iceflower tracks 262 stores from 16 Mexican fast food & fast casual chains in Denver-Aurora-Centennial, CO. Viva Burrito grew fastest over the last year, ahead of Qdoba and Taco Star.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
262
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Viva Burrito and Qdoba sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Viva Burrito - +5.3%
2 Q Qdoba logo Qdoba - +4.9%
3 T Taco Star ▲1 +3.8%
4 T Taco Bell logo Taco Bell - +3.0%
5 C Costa Vida logo Costa Vida - -0.5%
6 T Torchy's Tacos logo Torchy's Tacos - -1.1%
7 F Fuzzy's Taco Shop logo Fuzzy's Taco Shop - -3.1%
8 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -6.1%
9 C Cafe Rio Mexican Grill logo Cafe Rio Mexican Grill - -9.3%
10 T Taco John's logo Taco John's - -11.1%
11 I Illegal Pete's logo Illegal Pete's ▼1 -11.8%
12 W Wahoo's Fish Taco logo Wahoo's Fish Taco - -34.6%
  • Taco Bell
  • Chipotle Mexican Grill
  • Qdoba
  • Taco Star
  • Illegal Pete's
  • Del Taco
  • Torchy's Tacos
  • Other tracked chains

Store footprint

Store map

262 tracked store locations in Denver-Aurora-Centennial, CO. The 7 largest tracked chains are highlighted.

  • Taco Bell (82)
  • Chipotle Mexican Grill (64)
  • Qdoba (47)
  • Taco Star (5)
  • Illegal Pete's (10)
  • Del Taco (14)
  • Torchy's Tacos (8)
  • Other tracked chains

Top tracked chains by store count

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