Growth
Yogurt Mountain against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yogurt Mountain's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 87 | Yogurt Mountain | +5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Yogurt Mountain locations across 9 US states. Alabama, Florida, and Maryland hold 73% of them.
Tracked stores by state
- Alabama 10
- Florida 5
- Maryland 1
- Mississippi 1
- North Carolina 1
- Ohio 1
- South Carolina 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Yogurt Mountain
Tracked chains Yogurt Mountain customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends