Growth
Willy's Mexicana Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Willy's Mexicana Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 35 | Willy's Mexicana Grill | +4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Willy's Mexicana Grill locations across 1 US state. All of them are in Georgia.
Tracked stores by state
- Georgia 31
Customer overlap
Who shops at Willy's Mexicana Grill
Tracked chains Willy's Mexicana Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Van Michael Salon
100
Lowes Hotel
57
Your Dekalb Farmers Market
56
Taco Mac
56
High Country Outfitters
53
Zama Mexican Cuisine & Margarita Bar
51
Tower Beer, Wine & Spirits
49
Fellini's Pizza
47
Emory Healthcare
44
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