Growth
Wild Roots against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Roots's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Wild Roots locations across 8 US states.
Tracked stores by state
- Massachusetts 2
- Ohio 2
- Alabama 1
- Florida 1
- Illinois 1
- North Carolina 1
- New Hampshire 1
- Virginia 1
Customer overlap
Who shops at Wild Roots
Tracked chains Wild Roots customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
River Valley Co-op
100
L
Lida's Jungle Plants
50
A
Atkins Farms
17
B
Bueno Y Sano
13
C
Craft Kafe
12
B
Bandit Coffee
12
L
Liquors 44
11
T
Tandem Bagel Company
11
I
Intermezzo Coffee & Cocktails
11
B
Black Crow Coffee Co
7
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