Growth
Twistee Treat against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Twistee Treat's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 26 | Twistee Treat | +10.3% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked Twistee Treat locations across 4 US states. Florida, Ohio, and Texas hold 98% of them.
Customer overlap
Who shops at Twistee Treat
Tracked chains Twistee Treat customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Publix
100
RaceTrac
45
Publix Liquors
41
Winn-Dixie
36
SECO Energy
36
Epic Theaters of Ocala
34
City of Ocala
33
San Jose's Original Mexican Restaurant
32
Spring Hill
30
Azteca d'Oro
29
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