Growth
Taste of China against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of China's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 20 | Taste of China | -0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
99 tracked Taste of China locations across 32 US states. North Carolina, New York, and Texas hold 33% of them.
Tracked stores by state
- North Carolina 14
- New York 11
- Texas 8
- Iowa 5
- Virginia 5
- California 4
- Connecticut 4
- Florida 4
- Georgia 3
- Indiana 3
- New Jersey 3
- Oklahoma 3
- Rhode Island 3
- Tennessee 3
- Delaware 2
- Illinois 2
- Kansas 2
- Kentucky 2
- Missouri 2
- Ohio 2
- Pennsylvania 2
- Washington 2
- Alabama 1
- Arizona 1
- Colorado 1
- Louisiana 1
- Maryland 1
- Maine 1
- Michigan 1
- Oregon 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Taste of China
Tracked chains Taste of China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Mizers Foods
100
Moody AFB Commissary
92
Adams Rural Electric
88
Moody's Time Saver
61
Baldree Tire Pros of Havelock
56
Eden Fresh Market
49
Havelock Animal Hospital
42
MCX
33
Mi Camino Real
32
Hansen's IGA
29
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