Growth
Taqueria El Primo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria El Primo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Taqueria El Primo locations across 13 US states.
Tracked stores by state
- Illinois 2
- Minnesota 2
- South Carolina 2
- Texas 2
- Arkansas 1
- California 1
- Connecticut 1
- Florida 1
- Iowa 1
- Maryland 1
- North Carolina 1
- New Mexico 1
- Virginia 1
Customer overlap
Who shops at Taqueria El Primo
Tracked chains Taqueria El Primo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lewis Produce Market
100
L
Lewis Fresh Market
63
C
Carniceria la mexicana
59
S
South Park International
56
I
Isla Del Mar
44
T
Tute's Bakery and Taqueria
42
S
Supermercado Gonzalez
38
J
Juan's Chuck Wagon
31
D
Devine liquor
31
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