Growth
Surcheros against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Surcheros's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 53 | Surcheros | - |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Surcheros locations across 4 US states. Georgia, Florida, and South Carolina hold 97% of them.
Tracked stores by state
- Georgia 30
- Florida 3
- South Carolina 2
- Tennessee 1
Customer overlap
Who shops at Surcheros
Tracked chains Surcheros customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Parris Island Marine Corps
100
Parker's
94
McCs Us Government
78
Parris Island MCRD Commissary
76
Nail Bar Lounge
70
Ryan's Pizza & Hibachi
68
Herm's Liquor
56
Yummy Hibachi and Sushi
56
The Kitchen at Grove
52
More trends