Growth
Super Chix against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super Chix's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 19 | Super Chix | -0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Super Chix locations across 15 US states. Utah, Washington, and Alabama hold 42% of them.
Tracked stores by state
- Utah 6
- Washington 5
- Alabama 4
- Georgia 4
- South Carolina 3
- North Carolina 2
- New Jersey 2
- Tennessee 2
- Virginia 2
- Idaho 1
- Mississippi 1
- Montana 1
- Nevada 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at Super Chix
Tracked chains Super Chix customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends