Growth
Optimum against its category
The biggest tracked US internet & cable TV chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Optimum's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
X
XFINITY Store by Comcast
|
- |
| 2 |
O
Optimum
|
-49.5% |
| 3 |
X
Xfinity
|
- |
| 4 |
S
Spectrum
|
-52.1% |
| 5 |
B
Buckeye Broadband
|
-63.0% |
| 6 |
A
Altafiber
|
-62.4% |
| 7 |
C
Cox
|
- |
| 8 |
C
Cox Communications
|
-12.9% |
| 9 |
C
CoastConnect
|
- |
| 10 |
G
Greenlight Networks
|
-40.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Optimum locations across 5 US states.
Tracked stores by state
- North Carolina 5
- New York 5
- New Jersey 3
- Arizona 2
- Texas 1
Customer overlap
Who shops at Optimum
Tracked chains Optimum customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Polk Pitt Shop
63
F
Fort Polk Commissary
53
Fort Polk Commissary
53
W
Walter Stewart's Market
36
S
SuperFresh Clifton
31
W
Wine O Land
31
F
Foley's Family Market
29
More trends