Growth
Xfinity against its category
The biggest tracked US internet & cable TV chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Xfinity's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | XFINITY Store by Comcast | - |
| 2 | Optimum | -45.0% |
| 3 | Spectrum | -48.3% |
| 4 | Xfinity | -1.0% |
| 5 | Buckeye Broadband | -61.8% |
| 6 | Cox Communications | - |
| 7 | Altafiber | -64.8% |
| 8 | Cox | - |
| 9 | CoastConnect | - |
| 10 | Strata Networks | -50.8% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked Xfinity locations across 22 US states and DC. Washington, Florida, and California hold 23% of them.
Tracked stores by state
- Washington 6
- Florida 5
- California 4
- Colorado 4
- Michigan 4
- New Jersey 4
- Pennsylvania 4
- Tennessee 4
- Utah 4
- Virginia 4
- Georgia 3
- Maryland 3
- Connecticut 2
- District of Columbia 2
- Illinois 2
- Indiana 2
- New Hampshire 2
- New Mexico 2
- Alabama 1
- Arizona 1
- Oregon 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Xfinity
Tracked chains Xfinity customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Washington Gas
100
HCTRA Eztag
77
Rowe's IGA Supermarket
67
New London Commissary
61
Superlo Foods
59
Giant Food
57
Fort Eisenhower Commissary
52
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