Growth
Sonesta against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonesta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 110 | Sonesta | +9.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Sonesta locations across 11 US states. California, Florida, and Colorado hold 38% of them.
Tracked stores by state
- California 2
- Florida 2
- Colorado 1
- Georgia 1
- Illinois 1
- North Carolina 1
- New York 1
- Ohio 1
- South Carolina 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Sonesta
Tracked chains Sonesta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends