Growth
San Marcos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks San Marcos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 66 | San Marcos | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
41 tracked San Marcos locations across 16 US states. Alabama, Florida, and Georgia hold 41% of them.
Tracked stores by state
- Alabama 9
- Florida 4
- Georgia 4
- North Carolina 4
- Illinois 3
- Indiana 2
- Michigan 2
- Ohio 2
- Oklahoma 2
- Texas 2
- Virginia 2
- California 1
- Colorado 1
- Louisiana 1
- Mississippi 1
- Pennsylvania 1
Customer overlap
Who shops at San Marcos
Tracked chains San Marcos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Central Alabama Electric Cooperative
100
Montague Foods
58
Tyndall AFB Commissary
51
Russell Do It Centers
50
D&D One Stop
43
Sterling Oil Co
39
Wesco
39
McCormick
36
Pike Road Eagle
36
Valle Grande Mexican Grill
36
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