Growth
Ritter's Frozen Custard against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ritter's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 80 |
R
Ritter's Frozen Custard
|
-8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Ritter's Frozen Custard locations across 6 US states.
Customer overlap
Who shops at Ritter's Frozen Custard
Tracked chains Ritter's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kingsbay Food
100
M
MWR Fitness Complex
99
B
Brighton Market
81
S
South Link
80
L
Laurel Food Mart
77
M
Mi Abuelito Mexican Restaurant
74
D
Dorothy Lane Market
73
Dorothy Lane Market
73
B
Bronson Health
71
T
The Flying Pizza
70
T
The Brown Bag
69
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