Growth
Ritter's Frozen Custard against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ritter's Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 56 | Ritter's Frozen Custard | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Ritter's Frozen Custard locations across 6 US states. Indiana, Florida, and Michigan hold 78% of them.
Customer overlap
Who shops at Ritter's Frozen Custard
Tracked chains Ritter's Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends