Growth
Rey Azteca against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rey Azteca's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 118 | Rey Azteca | +14.3% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Rey Azteca locations across 6 US states. Pennsylvania, South Carolina, and California hold 83% of them.
Tracked stores by state
- Pennsylvania 11
- South Carolina 3
- California 1
- Minnesota 1
- Mississippi 1
- Virginia 1
Customer overlap
Who shops at Rey Azteca
Tracked chains Rey Azteca customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Tailgatez Sports Grill
100
Somerset
88
Rock City Express
70
Roof Garden Market
66
Glades Pike Taverne
62
S&S Quick Stop
61
Sdc Metal Shop
57
Mel's Restaurant and Lounge
56
The Diamond
56
Dumbauld's Tire Service
49
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