Growth
Plaza Mexico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Plaza Mexico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 179 | P Plaza Mexico | +11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Plaza Mexico locations across 11 US states.
Tracked stores by state
- Florida 4
- Maryland 4
- Iowa 3
- Missouri 2
- California 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- Pennsylvania 1
- Rhode Island 1
- Washington 1
Customer overlap
Who shops at Plaza Mexico
Tracked chains Plaza Mexico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Roland's of Chesapeake Station
100
S
Sneade's Hardware
44
V
Vela-Ber Market
41
N
Neptune's Seafood Pub
41
C
Cheema Wine & Spirits
39
S
SuperFresh Passaic
38
N
North Beach Farmers' Market
36
T
Thirsty Surfer
30
P
Pub On the Cedar
28
C
Cedar Point Tire
26
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