Growth
Pepe's Mexican Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pepe's Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 110 | Pepe's Mexican Restaurant | +0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Pepe's Mexican Restaurant locations across 10 US states. Illinois, Indiana, and California hold 77% of them.
Tracked stores by state
- Illinois 16
- Indiana 8
- California 6
- Florida 2
- Texas 2
- Kentucky 1
- New Mexico 1
- Oregon 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Pepe's Mexican Restaurant
Tracked chains Pepe's Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends