Growth
Paco's Tacos against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paco's Tacos's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Paco's Tacos locations across 8 US states.
Customer overlap
Who shops at Paco's Tacos
Tracked chains Paco's Tacos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lee's Marketplace
100
Lee's Marketplace
100
P
Page Lumber
98
A
All About Fuel & Food
91
J
Julie's Marketplace
75
L
La Haciendita Taqueria
66
C
Carniceria la mejor
65
B
Big J Burgers
64
S
Summit Creek
63
H
Hall Oil Company
62
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