Growth
OMG Nails & Spa against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OMG Nails & Spa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked OMG Nails & Spa locations across 10 US states.
Customer overlap
Who shops at OMG Nails & Spa
Tracked chains OMG Nails & Spa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Berwick Beverage
100
S
Sisters Beauty
65
S
Sams Package
47
T
The Draft Room at Berwick
46
F
Ferris State University
42
G
GypsyNickelLounge
38
H
Holiday Gas Station
36
Holiday Gas Station
36
S
Schuberg's Bar & Grill
32
E
Ebel's General Store
29
M
Mexicali Fresh
24
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