Growth
OMG Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OMG Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked OMG Nails locations across 10 US states. Alaska, Alabama, and Arizona hold 30% of them.
Customer overlap
Who shops at OMG Nails
Tracked chains OMG Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Berwick Beverage
100
Sisters Beauty
63
The Draft Room at Berwick
45
Ferris State University
42
GypsyNickelLounge
37
Schuberg's Bar & Grill
32
Ebel's General Store
29
Sams Package
28
Fry's Food and Drug
23
Mexicali Fresh
23
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