Growth
Oberweis against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oberweis's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 25 | Oberweis | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Oberweis locations across 4 US states. Illinois, Missouri, and Michigan hold 98% of them.
Customer overlap
Who shops at Oberweis
Tracked chains Oberweis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jewel-Osco
100
Mariano's
50
Gas N Wash
39
Portillo's
29
DuPage Medical Group
25
Emagine Batavia
22
Ream's Meat Market
20
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