Growth
Nobilitea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nobilitea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 113 |
N
Nobilitea
|
-1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Nobilitea locations across 2 US states.
Customer overlap
Who shops at Nobilitea
Tracked chains Nobilitea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rose District Nails & Spa
100
B
Bru Coffee House
90
E
Evergreen Coffee Co
67
S
Small Animal Hospital of Owasso
61
L
Laurannae Baking Co.
52
B
Baja Jack's Burrito Shack
49
O
Owasso Drug
45
A
Atwoods Ranch & Home
44
Atwoods Ranch & Home
44
B
Berkshire Salon and Day Spa
44
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