Growth
Monterrey Mexican Restaurant against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Monterrey Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 11 | Monterrey Mexican Restaurant | +0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked Monterrey Mexican Restaurant locations across 12 US states. Georgia, North Carolina, and South Carolina hold 58% of them.
Tracked stores by state
- Georgia 13
- North Carolina 10
- South Carolina 8
- Tennessee 8
- Iowa 6
- New York 2
- Alabama 1
- Connecticut 1
- Indiana 1
- Kansas 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Monterrey Mexican Restaurant
Tracked chains Monterrey Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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