Growth
Mighty Taco against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mighty Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 99 | Mighty Taco | +3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Mighty Taco locations across 1 US state. All of them are in New York.
Tracked stores by state
- New York 21
Customer overlap
Who shops at Mighty Taco
Tracked chains Mighty Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dash's Market
100
Kenyons Variety
67
The Market in the Square
63
Smokin Joes Store
53
Niagara Produce of Elma
53
Tops Cooking School
50
Niagara County Produce
47
Orville's Home Appliances
46
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