Growth
Magic Wok against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Magic Wok's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 116 | Magic Wok | -7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Magic Wok locations across 18 US states. California, Ohio, and Pennsylvania hold 44% of them.
Tracked stores by state
- California 7
- Ohio 5
- Pennsylvania 4
- Florida 3
- Alabama 2
- Georgia 2
- New Jersey 2
- Illinois 1
- Kentucky 1
- Mississippi 1
- Nebraska 1
- New York 1
- Tennessee 1
- Texas 1
- Virginia 1
- Vermont 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Magic Wok
Tracked chains Magic Wok customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Foods Etc IGA
100
S&G
100
Buckeye Broadband
84
Monnettes Market
76
Ridis
67
Joseph's Beverage Center
62
Stop & Go
62
Rudy's Hot Dog
60
American Petroleum
57
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