Growth
La Tolteca against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Tolteca's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 52 | La Tolteca | +2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked La Tolteca locations across 6 US states. Maryland, Delaware, and Pennsylvania hold 76% of them.
Customer overlap
Who shops at La Tolteca
Tracked chains La Tolteca customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dash In
100
Hunan Star III
89
Campus Liquors
89
Animal Clinic of La Plata
86
Kleins Supermarkets
83
Nick's of Calvert
79
La Plata Liquors
75
Aberdeen PG Commissary
74
Royal Farms
74
Cooksey's Store
70
More trends