Growth
La Favorita against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Favorita's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked La Favorita locations across 12 US states.
Tracked stores by state
- California 2
- Georgia 2
- Maryland 2
- Utah 2
- Alabama 1
- Arkansas 1
- Delaware 1
- Iowa 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- Pennsylvania 1
Customer overlap
Who shops at La Favorita
Tracked chains La Favorita customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
El Valle Tienda Mexicana
100
L
La Tapatia 3
77
M
Main Discount Liquors
35
T
Tortilleria Luna
34
M
Main's Meat Market
30
B
Best Food II
30
C
Cidra's Supermarket
27
G
Git N Go
24
M
Marcacci Meats
24
More trends