Growth
La Catrina against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Catrina's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked La Catrina locations across 18 US states.
Tracked stores by state
- Pennsylvania 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Florida 1
- Idaho 1
- Illinois 1
- Indiana 1
- Michigan 1
- Missouri 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- New York 1
- Ohio 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at La Catrina
Tracked chains La Catrina customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kingman Chophouse
91
F
Full Moon Diner & Saloon
79
F
Freshway Liquor
72
K
Kingman Craft House
70
P
Pepper's Bar and Grill
64
A
A & A Mini Mart
62
H
Hobo's Tavern
60
Hobo's Tavern
60
L
Lefty & Romo's
58
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