Growth
King's Deli against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks King's Deli's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked King's Deli locations across 7 US states. Georgia, Washington, and California hold 60% of them.
Tracked stores by state
- Georgia 3
- Washington 2
- California 1
- Connecticut 1
- North Carolina 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at King's Deli
Tracked chains King's Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
College Corner
100
Jaxx Beer and Wine
77
Albany Package
76
Homerun Foods
62
Wing Dixie and Deli
60
Stadium Thriftway
54
Albany Utility
54
Sky Beverages
53
Hot Dog King
50
The Warehouse Package Store
48
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