Growth
King Kone against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks King Kone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked King Kone locations across 6 US states. New York, Maryland, and Michigan hold 70% of them.
Customer overlap
Who shops at King Kone
Tracked chains King Kone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hambden Corners
100
Chardon Tavern & Grill
72
Congin's Pizza
71
Joey's Italian Grille
68
Hambden Country Inn
67
Brent's Pizza
62
Leroy Country Store
57
Animal Clinic of Chardon
56
Brown Barn Tavern
48
The Lodge at Bass Lake
47
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