Growth
Hong Kong against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hong Kong's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 98 | Hong Kong | -10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Hong Kong locations across 17 US states. Virginia, California, and Florida hold 30% of them.
Tracked stores by state
- Virginia 3
- California 2
- Florida 2
- Louisiana 2
- South Carolina 2
- Alabama 1
- Arkansas 1
- Colorado 1
- Delaware 1
- Iowa 1
- Maryland 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- Washington 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Hong Kong
Tracked chains Hong Kong customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Silesia Fine Wine & Spirits
100
Brother Liquors
94
Pipestem One Stop
89
Rd International Market
86
Caribbean Latino Asian Food Market
74
Dell Range Liquor Store
53
MASH Eatery
49
La Salsa Market
49
Mayport NS Commissary
47
Mike Cell Oriental Grocery
47
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