Growth
Golden Dragon against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Dragon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 19 | Golden Dragon | -5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
99 tracked Golden Dragon locations across 36 US states. California, Pennsylvania, and New York hold 34% of them.
Tracked stores by state
- California 16
- Pennsylvania 10
- New York 8
- Arizona 5
- Illinois 4
- Ohio 4
- Florida 3
- Michigan 3
- North Carolina 3
- New Jersey 3
- Texas 3
- Virginia 3
- Wisconsin 3
- Arkansas 2
- Connecticut 2
- Idaho 2
- Indiana 2
- Mississippi 2
- Oklahoma 2
- South Carolina 2
- Tennessee 2
- Alabama 1
- Colorado 1
- Delaware 1
- Georgia 1
- Kansas 1
- Louisiana 1
- Massachusetts 1
- Maryland 1
- Missouri 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- South Dakota 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Golden Dragon
Tracked chains Golden Dragon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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