Growth
First Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
| 176 | First Nails | +19.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked First Nails locations across 8 US states. Florida, North Carolina, and Ohio hold 50% of them.
Tracked stores by state
- Florida 3
- North Carolina 3
- Ohio 3
- Pennsylvania 3
- California 2
- Texas 2
- Kentucky 1
- New Mexico 1
Customer overlap
Who shops at First Nails
Tracked chains First Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pomo Pumps
100
Big Valley Market and Fuel
93
Rainbow Ag
75
Coyote Valley Convenience Store
70
Marvals Sentry Market
70
Holiday Park Elementary School
63
Ukiah Natural Foods Co-op
61
Redwood Valley Market
55
Ellie's Mutt Hut & Vegetarian Cafe
52
Redwood Valley
49
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