Growth
Finders Keepers against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Finders Keepers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goodwill | +0.7% |
| 2 | Value Village | +2.0% |
| 3 | Once Upon A Child | -0.8% |
| 4 | Cash America Pawn | +8.2% |
| 5 | EZPAWN | +0.8% |
| 6 | The Salvation Army Family Store & Donation Center | -4.2% |
| 7 | Habitat for Humanity ReStore | -10.4% |
| 8 | Kid to Kid | +2.9% |
| 9 | The Salvation Army | -4.8% |
| 10 | First Cash Pawn | +16.6% |
| 45 | Finders Keepers | -8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Finders Keepers locations across 23 US states. North Carolina, Indiana, and Kentucky hold 28% of them.
Tracked stores by state
- North Carolina 4
- Indiana 3
- Kentucky 3
- Tennessee 3
- Georgia 2
- Pennsylvania 2
- South Carolina 2
- Wisconsin 2
- Alabama 1
- California 1
- Connecticut 1
- Idaho 1
- Illinois 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Mississippi 1
- Nevada 1
- New York 1
- Ohio 1
- Texas 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Finders Keepers
Tracked chains Finders Keepers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Madisonville ACE
100
Camp LeJeune
81
Hem of His Garment Thrift Store
79
Sureway
62
Camp Lejeune Commissary
54
Dos Copas
48
Stewart's Marketplace
48
Kenergy
47
MCX
46
Stewart's Market Castle Dale
43
More trends