Growth
El Toro Loco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro Loco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked El Toro Loco locations across 7 US states.
Customer overlap
Who shops at El Toro Loco
Tracked chains El Toro Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oceana Market
100
Oceana Market
100
T
Tower Market
99
A
Amity Market
92
M
Memphis Light Gas & Water
78
Memphis Light Gas & Water
78
S
Superlo Foods
73
Superlo Foods
73
R
Red Bones Raw Bar Seafood Grille
65
H
Happy Mexican
57
K
Kirby Wines & Liquors
50
L
los paisanos market 2
47
E
Exotics
45
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