Growth
El Taco Tote against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Taco Tote's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 57 | El Taco Tote | +8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked El Taco Tote locations across 3 US states. Texas holds 79% of them.
Tracked stores by state
- Texas 11
- Arizona 2
- New Mexico 1
Customer overlap
Who shops at El Taco Tote
Tracked chains El Taco Tote customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Alon
100
Speaking Rock
98
Vista Central Market
63
La Estrella Meat Market and Kitchen
62
The Shack Wings & Brews
60
Carnitas Queretaro
56
Variety Meats
55
El Paso Electric
54
YUMM
53
Taqueria El Cometa
53
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