Growth
El Rincon against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rincon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked El Rincon locations across 10 US states. Texas, California, and Ohio hold 65% of them.
Tracked stores by state
- Texas 7
- California 4
- Ohio 2
- Arizona 1
- Connecticut 1
- Idaho 1
- Massachusetts 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
Customer overlap
Who shops at El Rincon
Tracked chains El Rincon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dave's Jubilee
100
Stronks & Sons Do It Best Homecenter
52
El Portal de Jalisco
45
Kwik Food Pantry
41
Tailgators Sports Pub and Grill
38
The Steak House
29
Spunkmeyers Pub & Grill
28
Mail Pouch Saloon
22
Bellezza Avanti
22
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