Growth
El Rancho against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rancho's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked El Rancho locations across 14 US states. Texas, California, and North Carolina hold 42% of them.
Tracked stores by state
- Texas 4
- California 2
- North Carolina 2
- Arizona 1
- Colorado 1
- Illinois 1
- Indiana 1
- Michigan 1
- Nebraska 1
- New Jersey 1
- New York 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at El Rancho
Tracked chains El Rancho customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dry Pond Convenience
100
Howells Grocery and Restaurant
86
Patrick Building Supply LLC
83
Stuart Tobacco Vape & More
72
Bowles Corner Market
62
Stuart Family Restaurant
58
Berry Patch
49
Supermercado Tampico
33
Clark Gas & Oil
32
Soupley's Wine & Spirits
29
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