Growth
El Paso Mexican Grill against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Paso Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked El Paso Mexican Grill locations across 8 US states. Louisiana, Pennsylvania, and Florida hold 84% of them.
Tracked stores by state
- Louisiana 21
- Pennsylvania 4
- Florida 2
- Alabama 1
- Ohio 1
- Texas 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at El Paso Mexican Grill
Tracked chains El Paso Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends