Growth
El Paso Mexican Grill against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Paso Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked El Paso Mexican Grill locations across 5 US states.
Tracked stores by state
- Louisiana 6
- Florida 2
- Pennsylvania 2
- West Virginia 2
- Virginia 1
Customer overlap
Who shops at El Paso Mexican Grill
Tracked chains El Paso Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New Orleans Copper
100
T
Tucan Mexican Restaurant
86
B
Breaux Mart
60
Breaux Mart
60
B
Belle Chasse Cafe
49
C
Crossfit 5 Flags
41
M
Mizers Foods
34
Mizers Foods
34
R
Ray's Time Saver
33
G
Grocery Advantage
32
J
Jeanfreau's Hardware & Supply
31
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