Growth
El Palenque against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Palenque's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked El Palenque locations across 13 US states. Arkansas, Ohio, and Texas hold 58% of them.
Tracked stores by state
- Arkansas 6
- Ohio 5
- Texas 4
- Indiana 2
- California 1
- Hawaii 1
- Mississippi 1
- North Carolina 1
- New Mexico 1
- New York 1
- Oregon 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at El Palenque
Tracked chains El Palenque customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
SweetBerry Fresh Market
100
Shoregate Beverage & Liquor
68
Trader Jack's Riverside Grille
66
Petie's Family Restaurant
65
Nora's Public House
61
1899 Pub
57
The Wild Goose
55
Speedy Gas & Grub
50
Lost Nation Convenient
49
Crowley's
47
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