Growth
El Paisano against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Paisano's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked El Paisano locations across 13 US states.
Customer overlap
Who shops at El Paisano
Tracked chains El Paisano customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carbondale ZX
100
T
Taqueria y Pupuseria Miranda
95
L
La Campirana
89
L
Las Americas Store & Restaurant
87
B
Big Barrel Liquors
67
N
Neighborhood Co-op Grocery
61
Neighborhood Co-op Grocery
61
A
Aihua Oriental Market
55
P
Panaderia San Miguel
47
L
La Azteca Meat Market
46
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